COMPARE
Duneside vs Whatagraph
Whatagraph is a marketing intelligence platform with a governed data hub, custom metrics, and enterprise scale. Duneside is the lean alternative for PPC agencies that need fast, affordable client reporting.
Where Whatagraph excels
- Unified data hub with custom metrics and source blends
- Linked reports and scalable themes for large rosters
- MCP integration for AI tools and semantic data layer
- Built for agencies reporting at scale (50–200+ clients)
Where Duneside wins
- Affordable Starter plan with white-label included
- No data hub setup or metric governance required
- PPC-specific templates for Google Ads and Meta reporting
- AI narratives for client reports, not data infrastructure
- Live in minutes — no week-long dashboard rebuilds
Feature comparison
Side-by-side look at how Duneside and Whatagraph compare for PPC agency client reporting.
Whatagraph
Duneside
Per-client pricing
Enterprise pricing for data infrastructure
Whatagraph pricing reflects its marketing intelligence platform — often 2–3× more than focused reporting tools.
~$5 per client on average
Starter at $39/mo for 10 clients. No data hub or semantic layer fees.
Integration pricing
Broad marketing data hub
Connects many marketing sources with custom metrics, blends, and currency conversion — built for complex stacks.
Pay only for the channels you need
Google Ads, Meta Ads, GA4, and Search Console — the PPC channels your clients actually care about.
White-label branding
White-label reports and branded client folders
Whatagraph includes white-label reports, scalable themes, and branded client folders.
Included on Starter
Full white-label client reports from $39/mo — no enterprise tier required.
AI report narratives
AI agents and IQ chat (coming soon)
Whatagraph focuses AI on data exploration and insights — client narrative generation is not the core workflow.
AI-generated narratives, fully editable
Performance highlights and executive summaries drafted for every client report cycle.
Report templates
Linked reports and scalable themes
Powerful for agencies with 50+ clients, but requires upfront template and theme configuration.
Built-in, client-focused PPC templates
ROAS, CPA, spend, and lead gen templates ready to use on client one.
Multi-channel PPC reporting
Cross-channel reports with governed metrics
Define CAC, ROAS, and CPL once — they appear everywhere. Excellent for large-scale operations.
Unified cross-channel reports
Google Ads, Meta, GA4, and Search Console in one view — no metric governance setup required.
Setup time
Data hub and metric setup takes days
Custom metrics, source groups, and linked report themes require significant upfront investment.
Set up in minutes
Connect OAuth, pick a template, and deliver your first client report the same day.
Pricing snapshot
Whatagraph
Whatagraph pricing is positioned for agencies and brands at scale. Case studies cite 65% cost savings vs. Funnel — indicating premium-tier pricing for data infrastructure.
Duneside
Duneside Starter is $39/mo for up to 10 clients. Agency is $79/mo for up to 30 clients with all PPC integrations and white-label included.
FAQ
Common questions
Whatagraph makes sense for large agencies (50+ clients) that need a governed data foundation, custom metric definitions, and linked report themes across markets. Duneside is better for PPC agencies that want fast, affordable client reporting without building a data hub.
Compare with other tools
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